I see some people who charge $75/hour and that is a RIPOFF! Where can I find a web designer who doesn’t charge by hour?
As others have said, $75 is not a rip off. Its a fairly standard rate.
Web developers have the unfortunate task of charging for something that is intangible in itself and the value of which is determined by the industry at large. As with any industry, you pay for quality and experience.
If you go to odesk.com or one of those outsourcing sites, you can probably go with a low ball offer and get some kid in Russia or India to do the site for you for $500. A word of warning though, if you outsource like that, and the project loses steam then you (usually) have no way of contacting your developer except via email. Factor in the potential language barrier, inconvenience and potential lack of support and you’d probably be better getting it done by someone closer to home.
It really depends on how anxious you are to get your site/product out there. Do you pay a designer/developer team $5000 to get a well designed, fully indexed and ranked site so you can concentrate on your business and have the best chance of recruiting clients, or do you save some money and build your online presence more slowly?
My firm recently finished a site for a high-end optical retailer. It cost them almost $10,000 to get the site finished, but they made it back in the 15-20 online sales they had in the first month. Flash forward six months, they get 2-10 online sales a week as a result.
Your web presence is just as important facet of your marketing as anything else. Put money in the right places, and it’ll come back in sales.