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Loss leaders are where a company offers something for a loss or for less than they would like to sell it for. Car rental companies know that it is easier to sell to someone who has been a client before and it is cheaper than having to advertise to find a new customer. Car coupons are used to tempt us into making our next car rental with it and even though the rental company has to allow their rental costs to be less than ideal, they hope they will get more back if we are delighted with the experience and become a client for the long term. If you do use the car coupons and then decide to use the same rental car company in the future, check out for more cars coupons but also look into the car rental company’s loyalty schemes.

Posted Travel |